We are looking for a high-performing creative marketer to join a growing marketing team. The Senior Marketing Manager, Transportation will be responsible for designing, developing and implementing results-driven marketing campaigns in our transportation market. You will sequence the drumbeat tactics to generate, nurture and support leads from cold to close. The ideal candidate is a competent, enthusiastic and highly driven professional able to capture the transportation and mobility trends, and generate creative campaigns accordingly. Reporting to the Director of Marketing, you will be passionate about telling Iteris stories and taking Iteris transportation products and services to market.
Primary Job Responsibilities
Idea go-to-market strategies to help design commensurate marketing plan.
Design and own marketing campaigns with tactics spanning the entire marketing mix.
Support in-field tactics, including tradeshows, webinars, and all physical and virtual events.
Help create content for all marketing material in collaboration with various teams and subject matter experts across the company.
Develop and report on success metrics including conversion rates, funnel dynamics and attribution.
Maintain solid knowledge and follow up on industry mega trends and waves.
The successful candidate will be located in our Corporate offices in Santa Ana California. Qualifications Required:
3+ years of marketing experience
Creative marketer with a positive attitude and willingness to try new things.
Good understanding and experience in demand creation and campaign design from the ground up.
Excellent verbal and written communication skills the ability to use storytelling and customer narratives in content creation and marketing material.
Team player who can work independently when required.
Attention to detail and proven ability to handle multiple projects with multiple stakeholders.
Analytical mind, dashboard savvy and skilled at digging into data to assess results.
Highly organized and able to run multiple projects simultaneously.
Experience with sales and marketing automation tools.
Knowledge in marketing software, hardware and services.
Knowledge or experience in software analytics and/or IoT markets is a plus.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.