• JobLeads
  • $80,020.00 -144,170.00/year*
  • San Francisco, CA
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 224 Seneca Ave

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Manage and develop a team of channel marketers, responsible for customer acquisition on both sides of the market, across paid and organicDevelop a unified cross-channel strategy that aims to hit plan, and build more velocity and efficiency in our Self-Serve and Sales channelsBe the creative leader on the team, rallying together disparate channels (e.g., search, social, email, push, etc.) for a more holistic customer acquisition journeyDrive a culture of experimentation and agility to unlock incremental growth levers for both sides of the marketOversee the total 8-figure marketing customer acquisition budget for YelpBuild a strong foundation of program management, process and cross-functional operations to capitalize on bigger market opportunities, and sustain growthPlay a key role in building the Yelp marketing culture, with a strong focus on collaboration and interoperability between the various marketing disciplinesReport to Yelp executives periodically on customer acquisition performance, providing expert analysis, opinion and counsel on budgeting and strategy10-15+ years of experience in various areas of digital marketingDemonstrable experience managing and developing high-performing teams - an inspiring leaderExperience in both b2b and b2c marketingExperience at companies with a self-service customer acquisition modelExperience at two-sided marketplaces a plusDeeply analytical, ability to partner closely with analysts to develop informative viewpointsExcellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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