californiamarketing | Head of Marketing in San Francisco, CA
Head of Marketing
$164,410.00 - 164,410.00 / Year *
224 Seneca Ave
San Francisco, CA 94112
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The employer is an educational institution.
Manage and analyze funnel metrics and make data-driven decisions to ensure meeting enrollment, class diversity, and cost of acquisition KPIs
Staff and strategize the team to: Track and execute on top of funnel strategies to generate leads, Convert leads into applicants, Qualify applicants for admission, Convert admits into enrolled and attending students
Design action plans across multi-channel platforms to reach ideal candidates (Digital, Advertising, Social, Conferences, Events, etc.)
Ensure positive touchpoints and consistent brand at each stage of applicant communication
Effectively communicate with external stakeholders (counselors, parents, prospective students)
Oversee our admissions process, including the acceptance criteria, interview stage and acceptance communication
7+ years of relevant experience in either technology or education organization
Experience successfully managing a team of five or more
Strong analytical skills and proven record of using data and research to support initiatives undertaken
A proven track record of hitting key performance indicators
Strong process management intuition and delivery
Experience in using digital and social media trends and tools to influence the sales life cycle
Experience in high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development
Ability to quickly grasp complex topics and explain them in an easy-to-understand manner for external audiences
Strong team collaborator
Strong verbal communications skills
A passion for education and a desire to make a difference
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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