Marketing Science Manager
The Manager of Marketing Science will be responsible for designing and activating data driven marketing to create one-to-one experiences that increase business performance and connect with customers across their journey. The ideal candidate will display a balance of experience with leveraging strategy, data, technology and media to increase customer engagement, drive revenue and improve marketing ROI for our clients.
Main duties and responsibilities:
Experience in data driven campaign development and optimization, including but not limited to: cross channel campaign management and journey Orchestration.
Email, SMS and mobile push, digital design/user experience, display marketing campaigns, search (SEO and SEM), social media, content management, and digital analytics.
Solve business problems for our clients developing a deep understanding of the challenge or opportunity and devising the best strategic solution through the use of data, technology, content and media.
Identifies approach and key deliverables across marketing science offering to meet client marketing and business challenges
Possesses combination of quantitative and qualitative research competencies; with the ability to merge both qualitative and quantitative research results to deliver deeper insights
Develop data driven digital strategies by always maintaining a multi-channel customer centric approach and by linking all projects to business results and measuring them accordingly.
Act as a problem solver to digital marketing challenges across paid (online display, search, social, radio, etc.) and owned media (email, direct mail, website, etc.).
Drive engagements with clients to define, design, deliver and enable cross platform technology, data and business optimization solutions across leading marketing vendors including Adobe, Salesforce, Google, Oracle, IBM and Microsoft.
Lead marketing optimization programs, including identifying, evaluating and prioritizing optimizations, for increasing conversion rates and revenue generated from site content, e-mail marketing, digital marketing, SEO/SEM and promotions
Influence clients to measure true business value by creating a learning agenda that highlights how a client can improve business outcomes by employing better measurement techniques
6-8 years of relevant experience with digital channels and data driven marketing including demonstrable expertise with marketing technologies, campaign management systems, conversion rate optimization platforms, ad serving platforms, web analytics systems and data management platforms
Bachelors Degree required preferably in Business Administration, Interactive Marketing, Strategic Marketing, Product Development, Information Management
Passionate about marketing with an obsession for getting under the skin of a business (the numbers) and understanding how it works and makes money
Consulting and activation experience with marketing technology vendors such as Google, Adobe, Oracle, Salesforce, IBM, and Microsoft
Experience in data driven campaign development and optimization, including but not limited to: digital design/user experience, display marketing campaigns, search (SEO and SEM), social media, mobile applications, content management, and digital analytics.
Strong team player
Advanced PPT and Excel skills required
Dynamic, driven, hands-on style
Highly effective written and verbal communication skills
Excellent presentation, influencing and negotiation skills
Tact, diplomacy, maturity in relating and interacting with people at all levels
About Publicis Sapient
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession combined with our culture of curiosity and relentlessness enables us to accelerate our clients businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe.
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.
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